SAVVY U COLLEGE OF GIS - COURSES OFFERED
|
 |
 Marketscape: Beyond the Basics |
 |
 |
|
|
|
Tap into the advanced capabilities to gain powerful insights
|
|
|
An in-depth look at Marketscape’s functionality. Create advanced and powerful virtual indicators, focus on market hot spots using Map Query, customize the look of your map, and gain more insight by implementing and defining data Distribution Methods. Tap the power of geo-spatial analysis and mapping. This course features a case study in Telecommunications. |
|
|
- Date : July 15, 2010
- Duration : 45 minutes plus Q&A
- Modules : Marketscape
- Pre-requisites : Initial Orientation to GIS
- Course Type : Functional
|
|
|
In this workshop, you'll learn how to:
- Customize the design of your maps using different base maps, thematic colors, label movement, etc.
- Create simple and more elaborate Virtual Indicators
- Utilize the various distribution methods in thematic mapping
- Isolate desired target population clusters using Map Query
- Create refined data analysis using Map Query
|
|
|
|
|
 |
|
 |
|
Maximizing Product Placement and Distribution Efforts |
|
|
|
|
|
Enrich your strategy for optimal efficiency and R.O.I.
|
|
|
Optimize site location and the placement of products or services at retail by uploading your own sites or extracting them from the BizBase™ Module. Perform trade area analysis using radius or drive-time methods and use aggregate, overlapping or non-overlapping trade areas with PrecisionPoint™ technology. Link the store trade areas to BizBase or HomeBase lists to drive traffic to the retail site. This course features a case study in Consumer Packaged Goods (CPG). |
|
|
- Date : August 19, 2010
- Duration : 45 minutes plus Q&A
- Modules : Marketscape, Retail Target and BizBase
- Pre-requisites : Initial Orientation to GIS
- Course Type : Application
|
|
|
Attend this workshop to explore:
- Market potential analysis for a new consumer product targeted at a specific cultural segment
- Identify retailers located within target trade area that have high sales potential to nearby consumers
- Determine preferred retailers of target market population groups
|
|
|
|
|
|
|
|
|
Meet Your Customer |
|
|
|
|
|
Use DirecTarget to obtain vital insights about your clients that lead to higher ROI
|
|
|
Uncover the true characteristics of your customer base through the data enrichment capabilities of DirecTarget™ for optimal & more efficient customer acquisition and retention. Discover how DirecTarget™ can provide valuable information to develop more appropriate marketing campaigns that address cultural differences, such as variations in language, customs, product and service preferences and help determine the importance of each segment to your business and your market penetration. This course features a case study in the media industry, specifically cable television providers. |
|
|
- Date : September 16, 2010
- Duration : 45 minutes plus Q&A
- Modules : DirecTarget
- Pre-requisites : Initial Orientation to GIS
- Course Type : Functional
|
|
|
Learn how to:
- Append geographical data such as coordinates, DMA, and county names
- Identify customer’s region and/or individual country or sub region of origin
- Rank by spending potential in key product/service categories
- Obtain assimilation and acculturation information
- Interpret the Analytic Report data
|
|
|
|
|
|
|
|
|
Unleash Retail & Media Target's Full Potential |
|
|
|
|
|
Analyze multicultural market composition for targeted retail branding decision-making
|
|
|
Focus on the power of retail trade area analytics, reporting and mapping and then link sites to the people and households who live within them. Load customer points to get counts of how many live in each store's trade area. Reap the benefits of trade area analysis to select more viable media channels of advertisement. This is a deep dive into retail for any location-based business enterprise. |
|
|
- Date : November 18, 2010
- Duration : 60 minutes plus Q&A
- Modules : Retail and Media Target
- Pre-requisites : Initial orientation to GIS
- Course Type : Functional
|
|
|
Attend this workshop to explore:
- Charting capabilities to view to visually identify key market differences
- Analyze the size and concentration of your trade areas by uploading competitor points
- Deploying different trade areas: Radial, Donut, Overlapping, Non-Overlapping, and Aggregate
- Drive-time analysis to gain even further insight for customer access to buying points
- Benefits of PrecisionPoint™ Technology to deliver accurate estimates of consumer buying potential
- Trade area potential to define geography to be used in List Gateway list counts and extracts
- Which media operator may best serve your target areas
|
|
|
|
|
|
|
|
|