This feature will bring you directly to the List Gateway module. Simply click on the drop down list and select from Business or Consumer to go to either the BizBase List module or HomeBase List module respectively.
The ZIP codes or block groups within the media coverage contours will be transferred to either BizBase List module or HomeBase List module where you can generate a count or list of businesses or households within those geographies. You can further provide additional filter conditions for your count and list.
Note All BizBase and HomeBase counts are free o f charge.