Tutorials  
 
 
 
   
   
   
   		   

 
 
 
retail target
 
Retail Target empowers you to understand the market potential within the trade area of an individual site or your entire chain using advanced trade area and micro-geographic data aggregation technology. A link to List Gateway enables extraction of prospect counts and lists within the defined trading area.

 

 

 

Title Category/Module Highlights
Upload Sites Retail Target Learn how to upload multiple sites into the system in order to perform trade area analysis
Retail Target Basics Retail Target Understand how to  define trade areas and generate reports
Append and Select Sites Retail Target See how to add more sites to an existing Retail Target project and change current sites selected
Upload Display Points (POIs) Retail Target Quickly learn how to overlay your retail sites map with a file of household points, customer points or other points of interests such as competitors.
Classify Trade Area Marker Retail Target Learn how to thematically represent site data or trade area analysis on your map
Advanced Trade Area Retail Target Let Retail Target generate variable primary trade areas for the sites plotted.
Freeform Trade Areas Retail Target Create your own unique trade areas using the free-form drawing tool or by uploading shapefiles
Predefined Trade Areas Retail Target

Users can define custom trade areas both radial and drive time per site by mapping appropriate columns during the retails site upload process.

Media Contours on Retail Target map Retail Target See how to perform analysis of the intersection of the trade areas defined with the media coverage selected
Upload Geography Level Data Retail Target
(applicable in all map modules) 		Find out how to upload your own numeric or non-numeric data into the Geoscape ® system to visually represent it on a map and/or to perform further analysis
Get List Retail Target The "Get List" feature will bring you directly to the List Gateway module and utilize the trade areas currently in view as your target geography for you consumer or business list.
Merge Lists Retail Target Combine two existing retail target lists for a combined project file.
Basic POI Aggregates and  Site Virtual Indicators Retail Target Automatically create counts of your selected display points by trade areas. Site Virtual indicators permit you to combine display counts.
Advanced POI Aggregates and  Site Virtual Indicators Retail Target Automatically create counts and summaries of your selected display points by trade areas. Site Virtual indicators permit you to combine your own business data (site data) with a wealth of demographic and consumer information available in the GIS.
Export Trade Area Retail Target Easily integrate your GIS site analysis with your 3rd party data visualization tools, as GIS now allows you to export your trade areas in Tableau® or Shapefile format.
Define Map Colors Marketscape
(applicable in all map modules)		 Use predefined color schemes, create custom color palettes and save settings
Combine Indicators Marketscape
(applicable in all map modules)		 Users are shown how to create formulas & access via virtual indicators to display on the map and use in reports
Define Indicator Groups Marketscape
(applicable in all map modules)		 Learn how to use & access this time saving feature: user defined groups
Custom Ranges Marketscape
(applicable in all map modules)		 See how to define/modify  the distribution of the values represented on the map.