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Title |
Category/Module | Highlights |
| Creating a Map | Marketscape | Learn how to create and interpret maps that contain key data points, such as racial/ethnicity concentrations, income, and expenditure information, just to name a few, that can help your business. |
| Creating Reports for Maps | Marketscape | Create , save and download reports for map in view for one or many indicators |
| Define Map Colors | Marketscape
(applicable in all map modules) |
Use predefined color schemes, create custom color palettes and save settings |
| Combine Indicators | Marketscape
(applicable in all map modules) |
Users are shown how to create formulas & access via virtual indicators to display on the map and use in reports |
| Define Indicator Groups | Marketscape
(applicable in all map modules) |
Learn how to use & access this time saving feature: user defined groups |
| Custom Ranges | Marketscape
(applicable in all map modules) |
See how to define/modify the distribution of the values represented on the map. |
| Define Custom Geography | Marketscape
(applicable in all map modules) |
See how you can upload your own geography layer into the GIS system , i.e., zones, such as Census Regions, self-defined sales territories, marketing regions, etc., and both visualize them on maps and aggregate data to them for display and reporting. |
| Map Query | Marketscape | Learn how to use the Map Query feature of Marketscape™ to identify geographic hot spots based on conditions that are specified in the Query Editor, such as Hispanic density. |
| MDx Basics | MDx Reports | Learn how to use Create Your Own Report to rapidly find, extract, and analyze various levels of geography across thousands of market and demographic indicators |
| Filter MDx Reports | MDx Reports | Explore how to limit geography list to only those of interest |
| MDx List Gateway | MDx Reports
|
MDx List Gateway module option uses the List Gateway summary contact databases, HomeBase™ and BizBase™, and permits you to create granular cross-tab reports and generate corresponding charts |
| Upload Sites | Retail Target | Learn how to upload multiple sites into the system in order to perform trade area analysis |
| Retail Target Basics | Retail Target | Understand how to define trade areas and generate reports |
| Append and Select Sites | Retail Target | See how to add more sites to an existing Retail Target project and change current sites selected |
| Upload Display Points (POIs) | Retail Target | Quickly learn how to overlay your retail sites map with a file of household points, customer points or other points of interests such as competitors. |
| Classify Trade Area Marker | Retail Target | Learn how to thematically represent site data or trade area analysis on your map |
| Advanced Trade Area | Retail Target | Let Retail Target generate variable primary trade areas for the sites plotted. |
| Freeform Trade Areas | Retail Target | Create your own unique trade areas using the free-form drawing tool or by uploading shapefiles |
| Predefined Trade Areas | Retail Target | Users can define custom trade areas both radial and drive time per site by mapping appropriate columns during the retails site upload process. |
| Media Contours on Retail Target map | Retail Target | See how to perform analysis of the intersection of the trade areas defined with the media coverage selected |
| Upload Geography Level Data | Retail Target
(applicable in all map modules) |
Find out how to upload your own numeric or non-numeric data into the Geoscape ® system to visually represent it on a map and/or to perform further analysis |
| Get List | Retail Target | The "Get List" feature will bring you directly to the List Gateway module and utilize the trade areas currently in view as your target geography for you consumer or business list. |
| Merge Lists | Retail Target | Combine two existing retail target lists for a combined project file. |
| Basic POI Aggregates and Site Virtual Indicators | Retail Target | Automatically create counts of your selected display points by trade areas. Site Virtual indicators permit you to combine display counts. |
| Advanced POI Aggregates and Site Virtual Indicators | Retail Target | Automatically create counts and summaries of your selected display points by trade areas. Site Virtual indicators permit you to combine your own business data (site data) with a wealth of demographic and consumer information available in the GIS. |
| Export Trade Area | Retail Target | Easily integrate your GIS site analysis with your 3rd party data visualization tools, as GIS now allows you to export your trade areas in Tableau® or Shapefile format. |
| Define Map Colors | Marketscape
(applicable in all map modules) |
Use predefined color schemes, create custom color palettes and save settings |
| Combine Indicators | Marketscape
(applicable in all map modules) |
Users are shown how to create formulas & access via virtual indicators to display on the map and use in reports |
| Define Indicator Groups | Marketscape
(applicable in all map modules) |
Learn how to use & access this time saving feature: user defined groups |
| Custom Ranges | Marketscape
(applicable in all map modules) |
See how to define/modify the distribution of the values represented on the map. |
| Link to List Gateway | Marketscape | The "Get List" feature will bring you directly to the List Gateway module, using the geographies in view as target market for your Consumer or Business Lists. |
| List Gateway | Learn how to create targeted consumer list and counts | |
| BizBase | List Gateway
|
See how to quickly find the businesses you're looking for. |
| Reference Guide | Reference Guide | Learn to search and navigate the GIS Reference Guide to find data of interest and learn their meaning. |