Data Settings – (Choosing Demographics)

 

The Data Settings tab allows you to select which socio-demographic or economic data you want to display on the map.

 

To Explore Demographics or Choose Your Data

 

  1. Select year check box(es).  Selection of years hides and reveals indicators displayed in the corresponding databases.

  2. Select data type, either counts and/or percentage check box. Selection of data type hides and reveals  corresponding indicators.

  3. Select Geography for which you want to perform your analysis.  The options available to select depend on the zoom level selected and the data you’ve licensed.  

     

    Geography

    Minimum Zoom Level

    State

    4

    DMA

    4

    Congressional District

    4

    Metro  Area

    4

    County

    4

    ZIP Code

    5

    Populated ZIP Code

    5

    Census Tract

    8

    Block Group

    10

    Block

    14

    Custom Geography (if defined)

    all

     

  4. Under Indicator, click plus.gif to  expand American Marketscape DataStream, Consumer Spending Dynamix, User Defined or corresponding  database.

  5. Click the plus (+) next to the  g.png to expand Groups.  Continue to expand Groups until individual indicators display. Please refer to the GIS Reference Guide, for a list of all indicators or use the Search feature to locate desired information. Various symbols display next to indicators :

    i.png

    		 numeric indicator

    p.png

    		 percentage indicator

    unlic.png

    		 unlicensed indicator

    ui.png

    		 uploaded data indicator

    vi.png

    		 virtual indicator

    id.png

    		 disabled numeric indicator because indicator is not available at the Geography level currently  selected

    pd.png

    		 disabled percentage indicator because indicator is not available at the Geography level currently  selected

    uid.png

    		 disabled uploaded data indicator because currently selected Geography does  not match data uploaded

    image37.gif

    		 Virtual indicator that has been shared with you.

     

  6. Click desired indicator to select.  Note - Not all categories and indicators are available for all geographical levels and percentages.  An example of this indicator is Total Population, which is only available for Counts but not for Percentages.

  7. Click Update Map.

 

To Get Information about the Selected Indicator

  1. Click   link to get the details about the currently selected indicator. Indicator Information window displays. image2.jpg

  2. Note the Indicator Information window reveals  the base (denominator) used to calculate the percentage for percentage indicators.image5.jpg

 

 

 

Attach and Detach Legend

The legend floats on map but it may be moved, minimized or anchored  to the Data Settings tab in the Flyout tools.

 

image6.jpg